Naturally, developers will be fascinated to work with a company that builds software. Likewise, designers will actively look for job opportunities at design studios and agencies. For candidates with a tech background, industries like retail and fashion are not usually a first choice, when it comes to applying for a new job. Still, those industries require qualified tech employees, for example, to build their website, support their e-shop or design their logos and ad campaigns.
To attract tech talent, you need to speak their language. Instead of using random, meaningless buzzwords – those actually – you could ask for help from current team members who’ll be able to better describe the role. Here’s how, the global fashion search platform, advertises its engineering positions: